This is not meant to be the Chiquita blog, but...

You really can't help it when you see stuff like this. What does this mean? I can't tell, because - and this is another news flash - Chiquita has redesigned its website so that it de-emphasizes bananas - and made it unnavigable in the process (I tried to find some kind of marketing info on the sticker. No luck.) But even weirder, given the company's recent history of terrorist payoffs in Colombia - money which went directly for arms purchases - is the slogan itself. Fights for you? Does anybody at the banana giant's corporate headquarters think about this stuff?
I would love to see some normal news come out of Chiquita - but there doesn't seem to be much, other than an announcement of increased profits thanks to higher banana prices in the first quarter of this year.
Chiquita's bad news leads to a bigger question. As I noted in the post before this one, Dole and Del Monte have also now been accused of paying protection money in Colombia. But it is Chiquita that is getting hammered in the media. I wonder if the company regrets going public. Probably. But the reason it is getting the beat down it is now receiving - in my view - is not because it went public. The reason is that it went public only halfway. Watch the 60 Minutes interview again, if you haven’t already. Chiquita CEO Aguirre is ducking and covering. He's pretending to take responsibility while not taking responsibility. The company is getting hit because it is claiming to have done the right thing when it clearly didn't, and that leads to the suspicion that it went public not because it felt that it was ethical, but because bad stuff was coming down the pike, and it needed some quick cover.







"The Affected" is a new documentary that chronicles the lives of banana and sugar plantation workers in modern-day Latin America - and has uncovered a startling, ongoing nightmare: an epidemic of kidney failure among sugar workers, possibly related to pesticide exposure. The work the filmmakers have been doing has led to the killing of one crew member, and threats on the lives of others. You can read more about "The Affected" - and learn how you can help -
Mombasa, Kenya, October 5-9, 2008. Learn